My Expertise
Design Thinking
A holistic approach to projects, going beyond visuals and incorporating user needs, technological feasibility, resource allocation, and sustainability.
Brand Identity
Build a cohesive visual identity using a comprehensive set of guidelines, logos, colors, fonts, and messaging. Collateral is scalable and sustainable.
Events
Support events with a wide range of print and digital collateral for promotion, email communication, way finding, registration, speaker support, accessibility, and more.
Design and send dynamic emails to targeted audiences for maximum engagement. Refine audience segmentation with behavior-based automations, drip campaigns, and A/B testing.
Social Media
Create original content and build strategic campaigns for maximum engagement, community building, and customer conversion across channels.
Web Design
Develop tailored websites, landing pages, and apps that boast engaging user experiences for robust CRO and SEO.
Accessibility
Use design, audits, and staff training to ensure that products are as accessible as possible to the highest number of potential users across all digital, print, and in-person experiences.
Marketing
Create targeted, data-driven campaigns across all available channels for new acquisitions, loyal brand champions, and every step of the journey in-between.
Publication
Manage the entire process: layout, revisions, production, distribution, and digital editions. Including choosing materials for sustainability and best ROI.